>> My name is Graham Holter and I am a UK-based drinks writer, best known for my work as Group Editor of Off Licence News, Wine & Spirit and Drinks International. 

I've been connected with the drinks industry since 1994, and have been writing for a living since 1988. During that time I'm happy to say I've picked up several awards for my work.

Now an independent communications consultant and journalist, I am working with a limited number of private clients, ranging from large industry bodies to small wine producers, advising on all aspects of their marketing material. This can range from newsletters and websites to the back labels on their wines. 

I can completely reshape your written communications. Better still, I can train your team and give them the confidence to produce sharp, incisive copy of their own.

How can I help you? Let's start with a friendly conversation. Use the link on the right to make contact.

>> Labelled without love 

Why is it that so much work goes into the sourcing, production and distribution of wine ... and yet so many suppliers and retailers put so little effort into their back labels?  I'm still amazed at how many wine bottles carry meaningless statements like "good with pasta", or expect their consumers to understand the complexities of carbonic maceration. It needn't be like this. Read my tips for successful wine labelling here.

>> Keep it simple, stupid 

We are all communicators. Every day, we listen, we talk, we digest, we persuade. Yet when it comes to the written word, something weird happens. Even some of the most fluent verbal communicators are all at sea. This is, sadly, particularly true of the drinks business. Whether your target audience is your trade customers, or the paying public, your words are all-important. Click here to read my advice on how to produce written material that's truly worthy of the products you sell.

>> Holter on the loose 

You've guessed it ... after so many years of writing opinion pieces for the magazines I've edited, I just can't resist sounding off about some of the big (and small) issues affecting the trade I love. I still need a regular fix of this sort of stuff, and if you do too you're very welcome to click here to read my occasional blog. I hope you'll also contribute some thoughts of your own.