My services

>> Words sometimes speak louder than actions. But what do your words say about your business?

• Are your newsletters as well-written as they could be, or is the amateurish writing at odds with the high standards you achieve elsewhere in your organisation?

• Is your web copy impactful and attention-grabbing, or does it give a boring impression of an otherwise dynamic business?

• Does anybody feel the need to actually sit down and read your brochures and other marketing material?

• Do your press releases get the coverage they deserve?

I can help. By spending just a little time with your business, I can get to grips with all of your written output. Not only can I rewrite everything to the highest professional standards, I can also train your staff to give them the confidence to produce excellent copy of their own.

>> Why does good writing matter? In an information-hungry age, the words you use to describe your organisation have never been more important. Sloppy, confusing and badly-constructed sentences cost lost business – and lost reputations.

>> How I can help. I offer a complete analysis of your web and marketing copy, diagnosing problems and suggesting remedies. I then work with your team to produce fresh new copy. It’s possible that you don’t have enough written material – but it’s also conceivable that you have too much.

Some businesspeople, yesterday. Confident and edgy presenters, yet all at sea with written communications. They need help. Do you?

>> One size does not fit all. Spelling, grammar and punctuation are vital elements of anything you write. That’s the same for everybody. But the words you use need to reflect the personality of your business and be tailored to you – just compare the blurb on an Innocent smoothie with the back label of a fine Burgundy. It’s vital that your written material is completely in tune with your organisation’s values, and that the needs of your target market are understood.

>> Training your team. Writing is an art form, but anybody who is capable of speaking is capable of producing respectable written material. My consultancy services include half or full-day training sessions for your staff, empowering them to produce competent, engaging work which steers clear of the most common pitfalls.